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Website Statistics – Hit or Myth ?
Your website may actually be getting thousands of visitors each month, but these visitors may only be spending a couple of seconds on your homepage, not finding what they want and moving onto your competitor’s link. This is known as the ‘bounce rate’ – a website with a low bounce rate is generally a successful website, a website that keeps the audiences attention long enough for you to impress them and get them to pick up the phone to you or send you an email.
But how can you measure your ‘Bounce Rate’? How do you find out who is coming to your site, how they’re getting there and how long they are spending on your website?
Google Analytics is one of the best tools out there for analysing traffic to your website, not too mention because it is free. Set up involves adding a snippet of code to every page in your website. This code is then read every time someone views your website recording useful information.
Analytics can be configured to send weekly reports by email, or you can login at any stage in order to view reports online. Working in conjunction with offline advertising such as newspaper advertising, you can even analyse the success of a marketing campaign by recording how many people are visiting your site and when, from what source, whether it be by directly typing in the address or via a search engine or website link.
Teamed up with Google Webmaster tools, Google Analytics is one of the most useful and important additions you can make to your website.
Talk to Peter in Emagine Media, Web Solutions for Business, to find out more about statistics and your website.
Article provided by Emagine Media, HCS Business Solutions web design partner.